Sydney Welcomes Sneaker Con to its Shores
Posted on May 28 2019
Over the weekend our very own backyard played host to the world's largest sneaker convention, Sneaker Con. This is the first time the show has made it to Sydney.
Sneaker Con was first seen in New York in 2009. It’s only natural the convention was launched here as many people see New York as one of the most influential cities for sneaker culture and fashion in general. Since then the convention has grown immensely and as such spread its reach, travelling to over 40 cities worldwide and hitting numbers of over 1 million visitors.
Sneaker Con Australia gave patrons the chance to buy or trade rare and coveted sneakers in a large open venue. In a world of fakes and copies, there was even the chance to authenticate any sneakers before potentially making a purchase, with an expert on hand to provide peace of mind. This service was free and was aimed to help and educate anyone that wanted to learn on how to spot a real shoe over a fake.
The convention also had a customisation zone with designers creating personalised sneakers on the spot. This seemed to be a big hit with the younger crowd, with many of them wanting to stand out amongst their peers.
Most Visitors to the convention were just happy to walk around, soak up the vibe and ‘shoe watch’. Majority of the heat on display was actually on foot, as people tried to show off their rarest pair.
The sneaker reseller market is said to be worth 1 billion a year, this coupled with the turn out to sneaker con time and time again, it's easy to see just how much sneaker culture has grown and how it has become an integral part of fashion both on the street or in a boutique.